The rules of online advertising are about to change. On Aug. 10, 2011, the Federal Trade Commission’s public comment period closed on its revised guidelines for Internet advertising. Now the difficult process of updating the guidelines begins and anyone who advertises or sells on the Internet should pay close attention to the FTC’s actions and [...]

The rules of online advertising are about to change. On Aug. 10, 2011, the Federal Trade Commission’s public comment period closed on its revised guidelines for Internet advertising. Now the difficult process of updating the guidelines begins and anyone who advertises or sells on the Internet should pay close attention to the FTC’s actions and [...]

SOMERSET, N.J., Feb. 6, 2012 /PRNewswire/ -- The iconic Tic Tac® brand launched today a series of interactive advertising and mobile experiences for its first-ever 360-degree marketing campaign – Shake ...

DEARBORN — Dearborn Public Schools took a cautious step forward in allowing advertising on school grounds when the board asked the policy committee to review the district’s rules and see what other schools are doing.

LONDON, UNITED KINGDOM-- - The UK video advertising industry will see a major shift towards online video, according to industry experts. Daniel Ruch, the Chair of the IAB Video Council, the UK's largest ...

PARIS-- - Cegedim Strategic Data , leading provider of integrated healthcare market research and worldwide promotional audits, has released audited marketing figures on pharmaceutical companies' print ...

Bans on junk food advertising will not work, but better labelling and more education might.

SINGAPORE (REUTERS) - Artivision Technologies, a Singapore firm that specialises in online video advertising, said on Sunday its technology may be incorporated into a software kit being developed by Intel Corp. Related Stories Singapore the right climate for green groups PM hosts Istana garden party to thank grassroot leaders Number of immigration offenders falls to record low in 2011: ICA ...

Burlington, VT -- Dealer.com, the global leader in online marketing solutions for the automotive industry, today launched Dealer.com Advertising, the industry's first integrated automotive advertising ...

SmartEngage ad suite provides all inclusive, interactive ad units for online display. Ads can include product information (videos, whitepapers, blog feeds), social feedback (Facebook posts, Twitter feeds, LinkedIn messages), interactive resources (polls, surveys, infographics), and third-party editorial content. Every display unit provides content experience that allows buyers to select topics ...

TV networks are facing a difficult financial balancing act as major Australian companies cut back their advertising expenditure.

Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition.

Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition.

LOS ANGELES, Feb. 2, 2012 /PRNewswire/ -- FrogAds, Inc. (OTCBB: FROG.OB - News) announced today that it has engaged a sales team to drive increased awareness of FrogAds' growing position within the online advertising ...

Zynga, aiming to expand its advertising revenue without annoying users, is quietly experimenting with "reward advertising" on CityVille that lets players earn energy by interacting with a sponsor.

LONDON-- - Marin Software , provider of the leading online advertising management platform for advertisers and agencies, today announced that Spartoo has selected their platform to manage paid search campaigns ...

Alma Media Corporation   Press release   January 31, 2012 at 15:00 EET NEW ONLINE SERVICE FOR CLASSIFIED ADVERTISING, MYYJAOSTA.COM, TO BE LAUNCHED ON FEBRUARY 1, 2012 Mikko.fi, an online service for classified ...

Online advertising is facing two significant trends that will reorient the entire industry: desensitized consumers (as I've discussed before ), and off-site content consolidation (think RSS). The online . . .

Online advertising is a fast-growing source of revenue in the advertising industry. According to a report released by the Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising revenue for 2010 totaled at $26 billion.

SAN FRANCISCO, CA-- - Marin Software , provider of the leading online advertising management platform for advertisers and agencies, today announced that Rosetta has selected Marin Software Enterprise Edition ...